What’s in the future for Direct Mail?

What-Does-the-Future-Hold-for-Direct-Mail when just a couple years ago, everyone thought direct mail was deader than Dinosaurs. That’s turned out to be very far from the truth, however, and a look into the future shows that the industry is going places we could...

Direct Mailing Statistics you should know

For those of you who like statistics here are 45 Stats that you should be aware of if you purchase Direct Mail in Canada. Mail addresses 30% of people are less likely to open a piece of mail if their name is spelt incorrectly1 51% of people are less likely to open a...

How to manage a Direct Mail Campaign

The Dos… 1. Follow the 40/40/20 Rule Proper direct mail marketing follows the tried and true approach for this tried and true method of marketing known as the 40/40/20 rule. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are...

Direct Mailing Lists For Small Business

The main advantage of direct mailing is its ability to get one-to-one personal  with your existing and prospective customers. When the customer receives the direct email it is like the marketer is directly talking to the customer. In direct marketing using mailing,...

Ways To Save On Direct Mailing Services

Crucial to running a business is to spread awareness about the services and products your offer, one of the most crucial things. Direct mailing services are one of the greatest marketing tools. Why? Simple. Direct mailing services enable you to reach targeted...