As a Canada Post Expert Partner we process tens of millions of mail pieces that of course, come from hundreds of millions of data records. We understand the value of a clean, standardized and validated list. It is not well known that Canada Post has a penalty charge for mailings under 95% accuracy, all mailings must be accompanied by a Validation report that is only good for a limited amount of time, never more than 31 days.
It is not well known that Canada Post has a penalty charge for mailings under 95% accuracy.
Save money by qualifying for Canada Post’s accuracy-based postal discounts.
Save costs associated with returned mail processing.
Increase response rates by improving your ability to personalize communications.
Increase marketing campaign ROI by improving deliverability.
Improved record matching capability for duplicate elimination, merge/purge, NCOA, etc.
Increased accuracy of data analysis.
How will Database Management Improve My List?
At DE Mailing we offer many data services and our expert team will work with you to ensure you save the utmost possible on your mailing using one or more of the following services.
Duplicate Identification (Merge/Purge)
Our Duplication Identification services use matching algorithms to identify duplicates in your data. Often used when merging several lists to ensure duplicate addresses are removed. This prevents customers from receiving multiple pieces of the same mail. Once completed, a summary report will be provided with statistical data describing the results. All records in the duplicate set, except the survivor record, are marked with a duplicate flag.
Note: 2-20% of your records are likely to be identified as duplicates.
Address Accuracy will validate and correct key mailing elements of your records against the Canada Post master database of all Canadian addresses. Our Address Accuracy report will return your records with corrections and flags for valid and invalid addresses.
In most cases this improves lists dramatically and we often see improvements of 20% to 40%.
Additionally while performing address accuracy we can correct the casing of the address, convert French areas to the correct language and add accents.
Note: 4-7% of your records are likely to be incomplete and not correctable.
Get access to 72 months’ worth of the most accurate mover information available – including residential and business moves and deceased estates. We can also process at the same time against the Canadian Marketing Associations “Do Not Mail” list if requested. Our master NCOA database is updated monthly, so we recommend using this service frequently.
Note: 1-4% of your records are likely to be identified through NCOA.
The Gender Append Service adds male/female/unisex identifiers to your list based on first name data. Using an extensive 160,000+ name dictionary containing names of many nationalities and origins as well as nicknames. Gender Append is an essential list maintenance tool for many data management projects. It allows marketers to create gender-based personalized communications with their customers and prospects.
Such personalization typically results in increased response rates. Gender is often an important demographic and will allow you to filter and analyze your data identifying new opportunities for your marketing campaigns.
B2B Data for Business Lists
Maximize your direct mail efforts with quality business mailing lists from the industry’s best B2B list database. Easily pinpoint the business leads most likely to buy your products or services.
1.5 million Canadian Business on file, Employee size, SIC code and Title
B2B Data for Consumer Lists
Increase sales and boost response rates for your direct marketing efforts with direct mail lists that target the best consumer prospects for your products or services. Build custom lists of sales leads using a full range of criteria.
12 million Canadian Consumers on file, name address, phone number along with last name tables and purchasing behaviors.
Speak to a Direct Mail Marketing Expert
Contact one of our Direct Mail Marketing Experts to make the most of your database.
Access to the most recent product & service offerings from Canada Post and SAVINGS of up to 24% on your next Unaddressed Admail communication.