Five things that hurt your Direct Mail campaign

Direct mail can be the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall, which is pretty difficult to control. If you’ve engaged in direct mail and failed, or at least not...

Direct Mail you’re doing it wrong!

There is a good chance the above statement is true if you don’t presently deal direct with a mailing house.  Many businesses allow their printers, marketing agencies and even courier company (UPS/FedEX etc) to manage their mailings. Besides an additional company...