10 Direct Mail Marketing Tips

10 Direct Mail Marketing Tips

Having a direct-mail marketing campaign can grow your business and make it boom. Although it can get expensive, the success of your mail campaign can offset all those costs and increase profit! However, the key to success all comes down to your methods. Check out...
Direct Mail is More Effective than Email Marketing

Direct Mail is More Effective than Email Marketing

It has become an age-old debate: direct mail versus email marketing and advertising. Defenders of digital media will say why drain your marketing funds on direct mail initiatives that nobody reads when you can contact your buyers using the channels they prefer–...
What’s in the Future for Direct Mail?

What’s in the Future for Direct Mail?

What does the future hold for Direct Mail when just a couple years ago everyone thought direct mail was deader than dinosaurs? That’s turned out to be very far from the truth; however, a look into the future shows that the industry is going places we could never...

Direct Mailing Statistics you should know

For those of you who like statistics here are 45 Stats that you should be aware of if you purchase Direct Mail in Canada. Mail addresses 30% of people are less likely to open a piece of mail if their name is spelt incorrectly1 51% of people are less likely to open a...

How to manage a Direct Mail Campaign

The Dos… 1. Follow the 40/40/20 Rule Proper direct mail marketing follows the tried and true approach for this tried and true method of marketing known as the 40/40/20 rule. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are...

Direct Mailing Lists For Small Business

The main advantage of direct mailing is its ability to get one-to-one personal  with your existing and prospective customers. When the customer receives the direct email it is like the marketer is directly talking to the customer. In direct marketing using mailing,...