Five things that hurt your Direct Mail campaign

Direct mail can be the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall, which is pretty difficult to control. If you’ve engaged in direct mail and failed, or at least not...

Direct Mail you’re doing it wrong!

There is a good chance the above statement is true if you don’t presently deal direct with a mailing house.  Many businesses allow their printers, marketing agencies and even courier company (UPS/FedEX etc) to manage their mailings. Besides an additional company...
10 Direct Mail Marketing Tips

10 Direct Mail Marketing Tips

Having a direct-mail marketing campaign can grow your business and make it boom. Although it can get expensive, the success of your mail campaign can offset all those costs and increase profit! However, the key to success all comes down to your methods. Check out...
Direct Mail is More Effective than Email Marketing

Direct Mail is More Effective than Email Marketing

It has become an age-old debate: direct mail versus email marketing and advertising. Defenders of digital media will say why drain your marketing funds on direct mail initiatives that nobody reads when you can contact your buyers using the channels they prefer–...
What’s in the Future for Direct Mail?

What’s in the Future for Direct Mail?

What does the future hold for Direct Mail when just a couple years ago everyone thought direct mail was deader than dinosaurs? That’s turned out to be very far from the truth; however, a look into the future shows that the industry is going places we could never...

Direct Mailing Statistics you should know

For those of you who like statistics here are 45 Stats that you should be aware of if you purchase Direct Mail in Canada. Mail addresses 30% of people are less likely to open a piece of mail if their name is spelt incorrectly1 51% of people are less likely to open a...