May 6, 2019 | Direct Mail
Without a Creative Brief, you’ve set your project up for failure. Your creative team is relying 100 percent on their intuitive skills while spending little time learning about the client, their customers and other essential facts. When the creatives feel they...
Feb 28, 2019 | Direct Mail
Direct mail can be the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall, which is pretty difficult to control. If you’ve engaged in direct mail and failed, or at least not...
Feb 26, 2019 | Direct Mail
There is a good chance the above statement is true if you don’t presently deal direct with a mailing house. Many businesses allow their printers, marketing agencies and even courier company (UPS/FedEX etc) to manage their mailings. Besides an additional company...
Aug 1, 2018 | Direct Mail
Having a direct-mail marketing campaign can grow your business and make it boom. Although it can get expensive, the success of your mail campaign can offset all those costs and increase profit! However, the key to success all comes down to your methods. Check out...
Mar 30, 2018 | Direct Mail
It has become an age-old debate: direct mail versus email marketing and advertising. Defenders of digital media will say why drain your marketing funds on direct mail initiatives that nobody reads when you can contact your buyers using the channels they prefer–...
Jan 14, 2018 | Direct Mail
What does the future hold for Direct Mail when just a couple years ago everyone thought direct mail was deader than dinosaurs? That’s turned out to be very far from the truth; however, a look into the future shows that the industry is going places we could never...
