May 6, 2019 | Direct Mail
Without a Creative Brief, you’ve set your project up for failure. Your creative team is relying 100 percent on their intuitive skills while spending little time learning about the client, their customers and other essential facts. When the creatives feel they...
Feb 28, 2019 | Direct Mail
Direct mail can be the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall, which is pretty difficult to control. If you’ve engaged in direct mail and failed, or at least not...
Feb 26, 2019 | Direct Mail
There is a good chance the above statement is true if you don’t presently deal direct with a mailing house. Many businesses allow their printers, marketing agencies and even courier company (UPS/FedEX etc) to manage their mailings. Besides an additional company...
Aug 22, 2018 | Neighbourhood Mail
DE Mailing Services helps businesses across Canada find and better target prospective customers with an online tool offered by Canada Post. Precision Targeter allows us to zero in on businesses target customers at the neighbourhood level based on demographic...
Aug 1, 2018 | Direct Mail
Having a direct-mail marketing campaign can grow your business and make it boom. Although it can get expensive, the success of your mail campaign can offset all those costs and increase profit! However, the key to success all comes down to your methods. Check out...
Mar 30, 2018 | Direct Mail
It has become an age-old debate: direct mail versus email marketing and advertising. Defenders of digital media will say why drain your marketing funds on direct mail initiatives that nobody reads when you can contact your buyers using the channels they prefer–...
Jan 14, 2018 | Direct Mail
What does the future hold for Direct Mail when just a couple years ago everyone thought direct mail was deader than dinosaurs? That’s turned out to be very far from the truth; however, a look into the future shows that the industry is going places we could never...
Dec 26, 2017 | Direct Mail
For those of you who like statistics here are 45 Stats that you should be aware of if you purchase Direct Mail in Canada. Mail addresses 30% of people are less likely to open a piece of mail if their name is spelt incorrectly1 51% of people are less likely to open a...
Dec 19, 2017 | Direct Mail
The Dos… 1. Follow the 40/40/20 Rule Proper direct mail marketing follows the tried and true approach for this tried and true method of marketing known as the 40/40/20 rule. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are...
