DE Mailing Services helps businesses across Canada find and better target prospective customers with an online tool offered by Canada Post. Precision Targeter allows us to zero in on businesses target customers at the neighbourhood level based on demographic information such as household income, education, age and marital status.
Precision Targeter combines Canada Post’s complete address database with Canadian census data to provide detailed information so direct marketing is better targeted.
With Precision Targeter businesses have more marketing insight than ever before, Canada Post is the only company that has access to every single mailbox in the country. By combining this network with demographic information, we’ve created a powerful tool that business owner will want to add to their marketing toolkit.
With Precision Targeter, DE Mailing Services can:
- Target mailings by identifying prospective customers based on location or proximity to a specific address, and demographic filters.
- Refine their campaigns by selecting specific letter carrier routes, or by deselecting some of the routes identified by the tool.
- Target set areas based off streets & landmarks, useful for targeting electoral campaign ridings, franchise territories and sales territories.
- Review at a glance the estimated mailing costs at every step and adjust the number of mail pieces to suit our clients budget.
“Promotion via Canada Post’s Neighbourhood Mail service remains one of the most effective and affordable ways for any business to reach their target customers,” adds Ms. Cihosky. In fact, a study on mail advertising conducted last October by Millward Brown revealed that physical media left a greater “footprint” in the brain. Canada Post delivers to every single mailbox in Canada, including postal boxes and those located in apartment and office buildings.
Below is a list of all the filters we can use to target a mailing to your best customer:
| Age < 20 20- 29 30 – 39 40 – 49 50 – 50 60 – 69 70 +Male – Age – Female < 20 Years 21 – 30 Years 31- 40 Years 41 – 50 Years 51 – 60 Years 61 – 70 Years 71 Years PlusHousehold Size 1 Person 2 Persons 3 Persons 4 Persons 5 Persons 6 or more Persons Building OCCUPANCY Building TYPE |
Building Construction Period Before 1960 1961 – 1980 1981 – 1990 1991 – 2000 2001 – 2011 After 2011 Education No Education High School or Equivalent Apprenticeship or Trade College UniversityHousehold Income Less than $30,000 $30,000 – $59,999 $60,000 – $79,999 $80,000 – $99,999 $100,000 – 149,999 $150,000 – 199,999 $200,000 – 249,999 $250,000 plus Immigrants Place of Birth |
Occupation Fields Management Business, Finance Administration, Sciences Health Social Sciences, Education, Government, Religion. Art, Culture, Recreation, Sport Sales & Service. Trades, Transport, Operators Manufacture and Utilities Not in Work Force Employment Status Unemployed Employed Marital Status Family Structure Children At Home |