DE Mailing Services helps businesses across Canada find and better target prospective customers with an online tool offered by Canada Post. Precision Targeter allows us to zero in on businesses target customers at the neighbourhood level based on demographic information such as household income, education, age and marital status.

Precision Targeter combines Canada Post’s complete address database with Canadian census data to provide detailed information so direct marketing is better targeted.

With Precision Targeter businesses have more marketing insight than ever before, Canada Post is the only company that has access to every single mailbox in the country. By combining this network with demographic information, we’ve created a powerful tool that business owner will want to add to their marketing toolkit.

Laurene Cihosky

Senior Vice-President Data and Integrated Marketing Solutions, Canada Post

With Precision Targeter, DE Mailing Services can:

  • Target mailings by identifying prospective customers based on location or proximity to a specific address, and demographic filters.
  • Refine their campaigns by selecting specific letter carrier routes, or by deselecting some of the routes identified by the tool.
  • Target set areas based off streets & landmarks, useful for targeting electoral campaign ridings, franchise territories and sales territories.
  • Review at a glance the estimated mailing costs at every step and adjust the number of mail pieces to suit our clients budget.

“Promotion via Canada Post’s Neighbourhood Mail service remains one of the most effective and affordable ways for any business to reach their target customers,” adds Ms. Cihosky. In fact, a study on mail advertising conducted last October by Millward Brown revealed that physical media left a greater “footprint” in the brain. Canada Post delivers to every single mailbox in Canada, including postal boxes and those located in apartment and office buildings.

Below is a list of all the filters we can use to target a mailing to your best customer:

< 20
20- 29
30 – 39
40 – 49
50 – 50
60 – 69
70 +Male – Age – Female
< 20 Years
21 – 30 Years
31- 40 Years
41 – 50 Years
51 – 60 Years
61 – 70 Years
71 Years PlusHousehold Size
1 Person
2 Persons
3 Persons
4 Persons
5 Persons
6 or more Persons


Building TYPE
Single Detached
Row House
Apartment – Detached Duplex
Apartment 5 + Story
Apartment less than 5 Story
Movable Dwelling

Building Construction Period
Before 1960
1961 – 1980
1981 – 1990
1991 – 2000
2001 – 2011
After 2011 Education
No Education
High School or Equivalent
Apprenticeship or Trade
UniversityHousehold Income
Less than $30,000
$30,000 – $59,999
$60,000 – $79,999
$80,000 – $99,999
$100,000 – 149,999
$150,000 – 199,999
$200,000 – 249,999
$250,000 plus

Immigrants Place of Birth
Non-Permanent Resident
French Origin
British Isles
Central/South America
Western European
Eastern European
South European
West Asian
South Asian
East Asian
All Other Countries

Occupation Fields
Business, Finance Administration,
Social Sciences, Education, Government, Religion.
Art, Culture, Recreation, Sport
Sales & Service.
Trades, Transport, Operators
Manufacture and Utilities
Not in Work Force Employment Status

Marital Status
Common Law

Family Structure
With Children at Home
Without Children at Home
Married Couple Families
Common Law Couple Families
Female Parent Families
Male Parent Families 

Children At Home
0 – 4
5 – 9
10 – 14
15 – 19
20 – 24
25 – Plus