Five Things That Hurt Your Direct Mail Campaign

Direct mail can be the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall, which is pretty difficult to control. If you’ve engaged in direct mail and failed, or at least not...

Direct Mailing Lists For Small Business

The main advantage of direct mailing is its ability to get one-to-one personal  with your existing and prospective customers. When the customer receives the direct email it is like the marketer is directly talking to the customer. In direct marketing using mailing,...