May 6, 2019 | Direct Mail
Without a Creative Brief, you’ve set your project up for failure. Your creative team is relying 100 percent on their intuitive skills while spending little time learning about the client, their customers and other essential facts. When the creatives feel they...
Feb 28, 2019 | Direct Mail
Direct mail can be the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall, which is pretty difficult to control. If you’ve engaged in direct mail and failed, or at least not...
Dec 14, 2017 | Direct Mail
The main advantage of direct mailing is its ability to get one-to-one personal with your existing and prospective customers. When the customer receives the direct email it is like the marketer is directly talking to the customer. In direct marketing using mailing,...
