Direct Mail You’re Doing it Wrong!

There is a good chance the above statement is true if you don’t presently deal direct with a mailing house.  Many businesses allow their printers, marketing agencies and even courier company (UPS/FedEX etc) to manage their mailings. Besides an additional company...

Direct Mailing Statistics you should know

For those of you who like statistics here are 45 Stats that you should be aware of if you purchase Direct Mail in Canada. Mail addresses 30% of people are less likely to open a piece of mail if their name is spelt incorrectly1 51% of people are less likely to open a...

Direct Mailing Lists For Small Business

The main advantage of direct mailing is its ability to get one-to-one personal  with your existing and prospective customers. When the customer receives the direct email it is like the marketer is directly talking to the customer. In direct marketing using mailing,...