May 6, 2019 | Direct Mail
Without a Creative Brief, you’ve set your project up for failure. Your creative team is relying 100 percent on their intuitive skills while spending little time learning about the client, their customers and other essential facts. When the creatives feel they...
Feb 28, 2019 | Direct Mail
Direct mail can be the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall, which is pretty difficult to control. If you’ve engaged in direct mail and failed, or at least not...
Dec 26, 2017 | Direct Mail
For those of you who like statistics here are 45 Stats that you should be aware of if you purchase Direct Mail in Canada. Mail addresses 30% of people are less likely to open a piece of mail if their name is spelt incorrectly1 51% of people are less likely to open a...
