Five Things That Hurt Your Direct Mail Campaign

Direct mail can be the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall, which is pretty difficult to control. If you’ve engaged in direct mail and failed, or at least not...

How to Manage a Direct Mail Campaign

The Dos… 1. Follow the 40/40/20 Rule Proper direct mail marketing follows the tried and true approach for this tried and true method of marketing known as the 40/40/20 rule. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are...