May 6, 2019 | Direct Mail
Without a Creative Brief, you’ve set your project up for failure. Your creative team is relying 100 percent on their intuitive skills while spending little time learning about the client, their customers and other essential facts. When the creatives feel they...
Feb 28, 2019 | Direct Mail
Direct mail can be the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall, which is pretty difficult to control. If you’ve engaged in direct mail and failed, or at least not...
Dec 19, 2017 | Direct Mail
The Dos… 1. Follow the 40/40/20 Rule Proper direct mail marketing follows the tried and true approach for this tried and true method of marketing known as the 40/40/20 rule. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are...
